Two Ways to Leverage and Automate Your Business

Today, I want to address the “why” of building an Internet business … and then briefly on two ways to leverage your business and “automate” certain areas of your business. Again, I just want to emphasize that I will be BRIEFLY touching upon this subject. In future posts, I will go deeper into this subject for readers who might be interested in this topic.

For many people, there are many reasons to build a successful business online. Some of these factors include:

• Starting and building a business for tens of thousands less than to start a retail business offline.
• Touching a larger market as the Internet can connect with people across the globe.
• You can create and manage your business from anywhere in the world as long as you have a laptop and internet connection.

But so far, the most interesting aspects to initiate and develop an Internet business is to “automate” your business by utilizing a variety of systems and resources available online. I was in a position where I had to work harder if I wanted to increase my income. What drew me to the Internet was LEVERAGE. I actually saw a way to make income and increase my income by setting up systems and then leveraging those systems to run my Internet business on “autopilot”.

You are here to learn about two simple ways to “automate” your Internet business. Both these methods are methods I use. (By the way, the reason I am quoting the word automate is because (I think) there is no such thing as a 100% automated system … but it can get pretty close to using what is available to maximize the “heavy lifting” for you.)

Two simple ways to leverage your business are:

1. Using Google Pay Per Click (PPC) advertising or Facebook PPC can automate the paid traffic. PPC is the best way to drive traffic to your site instantly! The great thing about PPC is that you can set up once … and then leave it alone for the most part with the exception of checking on your account once and while to tweak certain keywords. You can do PPC on Google through Google Adwords or Yahoo or Bing or Facebook. The key is to set a reasonable price to pay for each click. The good thing is that you can specify the maximum pay per click (visitor) and the maximum payment per day. You can also choose the audience you want to see your ad with the keywords and key phrases of your choice. Of course, there is more than that (for example, ad copy, knowing how to use negative keywords to minimize untargeted impressions, having a good quality score, etc.), but in short, that’s all. You can get the traffic you need at a price you want … and you can change and manage your account as you see fit. In my opinion, if you are wondering how to increase website traffic quickly, PPC is the best hands down. What I recommend you consult someone who knows PPC before trying so you do not lose your shirt! And of course, to do PPC requires that you have a budget… If you don’t have a budget, then forget about PPC. This doesn’t mean the end of the world, as you can obviously get into FREE TRAFFIC… but just understand that it may take a little longer to get that constant flow of traffic you need to see results.
2. Autoresponders automate follow-up. As great as your website or blog is, statistics tell us that 95% of people who see your offer, won’t buy on the spot. That does not make them bad people … it is just the nature of the beast. That’s Marketing. You have to build your list, building relationships with your list, remind them to come back, visit your site and buy your product or join your business. The best “automated” way to do that is through autoresponders. You can create an account with Aweber, invite your visitors to subscribe to your website or blog and you can send them a series of “automatic” emails that will help you build relationships with your readers (assuming your providing value and sharing useful content and not just spamming them!) and offer a convenient reminder to re-visit your website or blog. For the most part, you’re able to leverage this “hands off” system to follow up with interested “prospects”. If you’re a network marketer, the power here is when you pick up the phone to call a lead, chances are there will be a mini-relationship that exists and (if you’ve done your job correctly) there will be a position of leadership established assuming you’ve provided value and content. Or, you can be getting calls from people asking you about your business!

Now it is realistic to think that you can automate your business so you do not have to work every day. You can only answer that depending on how much you want to personally interact with people. In my opinion, you may be able to automate 95% of “heavy lifting” by using the two systems mentioned above plus some others that I will publish in the future.

There you go two ways to leverage your business using the internet. In conclusion, start and grow an Internet business can be very profitable, while giving you the freedom and quality of life you may be looking for.

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