SKU recogntion and shelf audit
What is ShelfMatch™
Supermarket shelves might now be the world’s most expensive property. The more expensive the product representation on a shelf is, the more attention retailer/manufacturer pays to optimize costs for managing shelf space. Unfortunately, nowadays shelf audit is often carried out in manual way, which leads to numerous errors and massive profit losses.
ShelfMatch™ is a service for automated SKU recognition and planogram vs. realogram compliance. Technology allows FMCG retailers to control SKU placement on the shelf, reducing manual work to an absolute minimum — sales representative only makes photos of shelves on a mobile device and then sends images to the server. The rest does ShelfMatch™.
ShelfMatch™, being fully automated, significantly increases amount of data that can be collected by a sales representative, enhances analysis accuracy and notably reduces time expenditure needed for processing and analyzing the results, allowing to evaluate your store performance at one glimpse.
ShelfMatch™ analyzes images of shelves, recognizes SKUs and calculates KPIs, e.g.: SKU availability (whether product stays in position, or not), number of facings, OOS (out-of-stock), compliance with the planogram, shelf share, competitive environment etc. — and generates an analytical report.
As a result, you get a highly qualitative information, speed up data processing, increase profitability and reduce transaction costs.
How ShelfMatch™ works
Sales representative takes a snapshot of the shelf by a mobile device (smartphone/tablet) with ShelfMatch™ app.
Image is sent to the servers to be processed.
ShelfMatch™ automatically analyzes the snapshot for SKU presence/absence, shelf share, competitors’ products and other KPIs.
ShelfMatch™ creates a report with accurate (not subject to human errors) and detailed information and sends it to decision makers.
Why you use ShelfMatch™
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