recognition in images and videos
What is Logotrakr™
For last years, we all have been observing the rise of visual content on the Web, especially across social media. Images are more visually stimulating and accessible than plain text, and videos have become really powerful and effective channel for brands looking to communicate more easily with their audiences.
According to latest research, up to 85% of the images containing a brand do not mention it in the accompanying texts. Since text (keyword-centric) search is not applicable to visuals, most content about your brand is going to stay undetected, and opportunities — missed out. To help get out of this trap, we created Logotrakr™: an intelligent and surefire social media visual content management solution.
Logotrakr™ is an automated social listening and visual recognition service that detects and recognizes brand logos within images and videos. Designed for social media and sports sponsorship marketers, Logotrakr™ tracks all visual mentions of the brand and helps get the complete picture of brand presence in social networks. Logotrakr™ also recognizes logos in videos (especially of sports events) and allows for evaluating sponsorship brands activations and calculating their ROI.
Being completely automated, Logotrakr™ helps you uncover and quantify the hidden visual conversation around brands, gain overall control over your marketing efforts and make more meaningful and targeted connections with your audience.
How Logotrakr™ works
First, we will ask you for what logotypes you want to get recognized and in which content (sports games videos/social media)
We train the system (neural networks) to recognize your or your sponsors’ logos. Logotrakr™ searches for brands in images/videos on given platforms
Logotrakr™ creates an automated report on your brand presence. Get access to the report in your dashboard or have the report e-mailed to your or your colleague
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