In accordance with London eCommerce Expo 2015:
- Mobile is critical to retail in the coming years. You need to give people a real reason to engage – games and fun stuff (snapping a product is a part of your gamification strategy). Add sufficient value that people keep coming back to you.
- Only 4% of budgets go into mobile but it’s where 20% of consumers time is.
- Mobile is disrupting commerce. Physical shop real estate is shrinking, so e-commerce is more important than ever.
Be smart, use Mobile Recognition