Kuznech Mobile Recognition Debut: Parts Town Launches App Upgrade With PartsMATCH™

02.04.2015 News

Parts Town, a market leader in restaurant equipment parts distribution, launched their latest innovation: the entirely redone Parts Town app with revolutionary PartsMATCH parts identification technology and a dramatically improved in-app shopping experience.

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PartsMATCH 1.0 utilizes cutting edge image recognition algorithms to compare customer-submitted pictures of a part against hundreds of thousands of PartSPIN images to find a match. While the technology is in its infancy and still evolving, Parts Town is committed to pushing the envelope with unique customer solutions.
The image recognition engine was developed by Kuznech Inc, a company that creates object recognition technologies for m-commerce. “Image recognition is being used in fields like national security, social networking, and retail. As we’ve done with other industry innovations such as PartSPIN, we applied an external technology to solve a parts-related problem”, said Mike O’Shea, Parts Town’s Director of Ecommerce. “This feature, developed by Kuznech, reinforces our commitment to drive the industry forward, and we will continue to refine and improve it over the coming months”.
PartsMATCH Assistant applies a human touch to the same parts identification challenge. Customers can submit parts identification requests right from the app, including pictures of the part, then receive push notifications direct to their device as soon as a PartsMATCH specialist has located their matching part. “At Parts Town we are committed to helping each of our customers find the right OEM part for their equipment. Pictures are often extremely helpful in the parts identification process, and PartsMATCH Assistant combines great technology and great people to get answers to customers faster than ever before”, said Steve Snower, President of Parts Town.
Significant shopping and speed improvements were also incorporated into the new app. “Technicians and operators need access to parts technology on the go now more than ever, and the all-new Parts Town app is an indispensable tool for our increasingly mobile customers”, added Snower. Initially on iOS only, an Android version will be available soon.

Read more about Parts Town App