Brand Spotting in Sporting Events: How to Measure Your Brand Presence in Videos and Images

23.06.2015 News

Sports sponsorship is used by companies to enhance corporate image, increase brand awareness, and win global recognition with high-value consumer. According to IEG, sport sponsorships will be worth $40B worldwide in 2015. While the sponsorship industry continues to expand, robust measurement activities often lag behind. Thus, feedback on how frequently the logo is actually displayed within the sports video and/or social media images is truly valuable for the advertising industry. Advanced visual search technologies enable you to automatically detect and recognize logos in the high-motion setting of sports videos and create a report containing various kinds of statistics like: frequency of recognized logos, their visibility time and their locations in the video, – which, in turn, allows for advertisement efficiency verification.

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