• Happy New Year 2017

    Love what you see in the mirror.
    Make time for creativity.
    Never say no to adventure.
    Eat more green food.
    Send snail mail.
    Send handwritten Thank yous.
    Buy less, choose well.
    Give out too many compliments.
    Travel.
    Be kind to strangers.
    Volunteer your time and skills.
    Take a cooking class.
    Give the present of presence.
    Learn from others.
    Embrace simplicity.

    The coming 365 days are 365 new chances.
    So… Enjoy!

    Happy new 2017

  • Russia’s Venture-Capital Funds Look Abroad

    WallStreetJournal An economic crisis and Western sanctions are prompting funds to seek better opportunities overseas.

    Moscow—Russian venture-capital funds are shifting their gaze to outside the country, contributing to an exodus of capital amid an economic crisis and Western sanctions.

    A robust startup scene emerged in Russia after the collapse of the Soviet Union, and venture-capital funds followed closely behind. New companies sprung from the scientific and academic communities Russia nourished during the Cold War, including Doroga TV, a vehicle-tracking GPS service, and Kuznech, an app that allows customers to shop by browsing online images. But funding is now looking for better opportunities outside Russia.

    Many funds are opening offices abroad or focusing on foreign companies. Moscow-based venture-capital fund Maxfield Capital, for instance, opened offices in Tel Aviv, London and New York earlier this year.

    Some VC firms are choosing to leave Russia altogether, saying the country doesn’t allow entrepreneurship to thrive.
    “It is just morally hard to be in a depressing atmosphere, with a very aggressive state…pushing the society to reject anybody who thinks differently,” said Vladislav Solodkiy, managing partner at Life.Sreda VC, a Russian fund that moved to Singapore from Moscow about a year ago.

    Read more…

  • Kuznech presented its Retail Recognition service for merchandising audit on the RussianRetailWeek 2016

    On June, 8, 2016 Kuznech participated in the RussianRetailWeek, a large-scale industry event with the participation of business and government.

    The goal of RRW is to form main directions of retail industry development, determine basic approaches to the development of multi-format retail, review and resolve industry bottlenecks.

    At the Retail’s World Exhibition, which showcased the industry’s most advanced technologies for retail development, Kuznech successfully presented its retail recognition service for merchandising audit, hence supporting the simultaneously running expert discussion of Mobile technologies in auditing and merchandising for the retail.

    Such questions as:
    - Capabilities of mobile technologies in auditing retailers
    - Integration case of mobile audit in the largest Russian retail chains: problems and solutions
    - Human factor vs Mobile audit
    were all illustrated and partly answered by Kuznech’s demo system of its Retail Recognition service.

    Learn more about the service.

  • RBTH Listed Kuznech Among The Most Promising Tech Companies

    RBTH (Russia Beyond The Headlines) presented their new Russian Startups Rating that features the most promising young tech companies for the international arena.
    The rating system is based on the following criteria:
    Audience Interest;
    Unique Idea;
    Commercial Potential;
    Social Impact.
    During the selection process, the startups had to satisfy certain requirements, such as the number of international customers interested in the service or product, impact on society and the environment, publications in the international media, and much more.

    KUZNECH is on the list too. Congratulations to us!

    Together Everyone Achieves More

  • 37 Stats You Should Know About Visual Content Marketing in 2016

    General Visual Content Stats

    1. Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.
    2. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
    3. 46% of marketers say photography is critical to their current marketing and storytelling strategies.
    4. 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%).
    5. 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
    6. Content with relevant images gets 94% more views than content without relevant images.
    7. Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams.
    8. 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets.
    9. 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.


    More stats…

  • Thanks for another great year!

    The year is drawing to a close, and we all at Kuznech would like to extend a big thank you to absolutely every single person for your awesome support during 2015. It’s been a great year for Kuznech and we look forward to what 2016 will bring us all.

    Michael & Kuznech Team

    new year 2016

  • Mobile Internet Users to Top 2 Billion Worldwide in 2016 (IDC)

    The International Data Corporation (IDC) estimates that 3.2 billion people, or 44% of the world’s population, will have access to the Internet in 2016. Of this number, more than 2 billion will be using mobile devices to do so. But what are the world’s Internet users doing online? A new IDC infographic, How the World Uses the Internet, looks at the global Internet population and some of its online activities.

    Growth in Internet access is taking place around the world, but some countries are seeing particularly rapid growth. China, India, and Indonesia lead the way and will account for almost half of the gains in access globally over the course of the next five years. The combination of lower-cost devices and inexpensive wireless networks are making accessibility easier in countries with populations that could not previously afford them.

    smiles-smile
    Read more and view infographic

  • Gap Between St Petersburg and Moscow Narrowing – But Funding Still Miles Away

    When Pavel Durov was dismissed as CEO of Vkontakte, the social media platform he had founded in 2006, last summer, Saint Petersburg’s tech community lamented the loss of its most enigmatic character, at the helm of its most successful brand. But there’s far more to the city than Durov, who chose exile on the Caribbean island of St Kitts over Russia, which he complained was “incompatible with internet business”, or VK, whose 71 million daily users and 280 million registered accounts make it the most popular Russophone social media. Russia’s second city has all the foundations to become a key player in the tech world. Its problems, however, lie 400 miles southeast, in Moscow.

    Michael Pogrebnyak has spent over a decade developing software in Russia, the E.U. and U.S. Since 2011 he has led Kuznech, a visual search solution that for several years has been listed among Russia’s top startups – despite being headquartered in California’s Sunnyvale. Pogrebnyak doesn’t necessarily believe in the “dreamland” of San Francisco many of his compatriot entrepreneurs are sold. But finding investment in Saint Petersburg “sounds today like a fairytale for kids… in 99% of cases it’s impossible”.

    Russia has suffered an exodus of tech stars, not only like the debonair Durov but angels and other investors, as Russia has endured the double ignominy of a crashing currency and international sanctions. That aside, Saint Petersburg has suffered in the shadow of its larger capital city across the East European Plain – whose startup scene has flourished in recent years. “In terms of the startup ecosystem more than 90% of VC funds, angels and other incubators are located in Moscow”, says Pogrebnyak. “Also, the way of doing business in Moscow is more energetic than in Saint Petersburg”.

    redherring-interview

    Read more on redherring.com

  • Sponsorship: Through Passion to Attention

    “By experiencing their passion for the sports they love, Heineken can be a part of consumers conversations. If we are part of that then we gain strong awareness and loyalty to the brand.”Tim Ellerton, Global Sponsorship Manager Heineken

    Last week Kuznech visited Russian Sponsorship Forum, the first business event in Russia about sponsorship. One of the most important speakers at the event was the incomparable William Fenton, a co-founder of Find!Sposnorship, Board Director of European Sponsorship Association (ESA) and co-author of The Sponsorship Handbook. In this blog post we summarized the points Mr. Fenton made in his presentation “Sponsorship Market in Europe”.

    Use Technology to Get Closer to Your Audience

    “The days of high demand and limited supply are over… It’s a new game now. A game where the limited supply is attention.”Seth Godin

    20 years ago, the Internet provided a revolutionary new way to communicate with and provide information to your audiences. Today, the technology enables a seismic shift that allows rightsholders and brands to go beyond mere communication. In the digital world, everyone can create content and distribute it (over social networks, blogs etc.) directly. Eliminating intermediaries and taking control over media and channels opens startling possibilities to entertain, educate, interact and more.

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    According to Wall Street Journal Procter&Gamble, the biggest advertiser in the U.S., cut its traditional advertising budget by 14% in 2014. P&G has been working to improve its marketing efficiency by investing more in digital media. Chief Financial Officer Jon Moeller recently said that 30% of P&G’s working media is now digital: “We continue to drive marketing productivity through an optimized mix, driven by new, more efficient digital media. We have quietly strengthened and invested in all of our digital capabilities, including mobile, search and social, with a wide range of partners”.

    More info…

  • Russian Sponsorship Forum

    Thursday, November 26, Kuznech’s CEO Michael Pogrebnyak visited Russian Sponsorship Forum, the first business event in Russia about sponsorship. RSF is held 26th – 27th of November, 2015 in Azimut Moscow Olympic Hotel, supported by ESA (European Sponsorship Association). Kuznech’s Brand Detection service which can automatically detect brand logos in videos and images sparked considerable interest of brand owners and marketing & media analytical agencies.

    Stay tuned for more details!