• Thanks for another great year!

    24.12.2015 Blog

    The year is drawing to a close, and we all at Kuznech would like to extend a big thank you to absolutely every single person for your awesome support during 2015. It’s been a great year for Kuznech and we look forward to what 2016 will bring us all.

    Michael & Kuznech Team

    new year 2016

  • Mobile Internet Users to Top 2 Billion Worldwide in 2016 (IDC)

    21.12.2015 News

    The International Data Corporation (IDC) estimates that 3.2 billion people, or 44% of the world’s population, will have access to the Internet in 2016. Of this number, more than 2 billion will be using mobile devices to do so. But what are the world’s Internet users doing online? A new IDC infographic, How the World Uses the Internet, looks at the global Internet population and some of its online activities.

    Growth in Internet access is taking place around the world, but some countries are seeing particularly rapid growth. China, India, and Indonesia lead the way and will account for almost half of the gains in access globally over the course of the next five years. The combination of lower-cost devices and inexpensive wireless networks are making accessibility easier in countries with populations that could not previously afford them.

    Read more and view infographic

  • Gap Between St Petersburg and Moscow Narrowing – But Funding Still Miles Away

    15.12.2015 Interviews

    When Pavel Durov was dismissed as CEO of Vkontakte, the social media platform he had founded in 2006, last summer, Saint Petersburg’s tech community lamented the loss of its most enigmatic character, at the helm of its most successful brand. But there’s far more to the city than Durov, who chose exile on the Caribbean island of St Kitts over Russia, which he complained was “incompatible with internet business”, or VK, whose 71 million daily users and 280 million registered accounts make it the most popular Russophone social media. Russia’s second city has all the foundations to become a key player in the tech world. Its problems, however, lie 400 miles southeast, in Moscow.

    Michael Pogrebnyak has spent over a decade developing software in Russia, the E.U. and U.S. Since 2011 he has led Kuznech, a visual search solution that for several years has been listed among Russia’s top startups – despite being headquartered in California’s Sunnyvale. Pogrebnyak doesn’t necessarily believe in the “dreamland” of San Francisco many of his compatriot entrepreneurs are sold. But finding investment in Saint Petersburg “sounds today like a fairytale for kids… in 99% of cases it’s impossible”.

    Russia has suffered an exodus of tech stars, not only like the debonair Durov but angels and other investors, as Russia has endured the double ignominy of a crashing currency and international sanctions. That aside, Saint Petersburg has suffered in the shadow of its larger capital city across the East European Plain – whose startup scene has flourished in recent years. “In terms of the startup ecosystem more than 90% of VC funds, angels and other incubators are located in Moscow”, says Pogrebnyak. “Also, the way of doing business in Moscow is more energetic than in Saint Petersburg”.


    Read more on redherring.com

  • Sponsorship: Through Passion to Attention

    04.12.2015 Blog

    “By experiencing their passion for the sports they love, Heineken can be a part of consumers conversations. If we are part of that then we gain strong awareness and loyalty to the brand.”Tim Ellerton, Global Sponsorship Manager Heineken

    Last week Kuznech visited Russian Sponsorship Forum, the first business event in Russia about sponsorship. One of the most important speakers at the event was the incomparable William Fenton, a co-founder of Find!Sposnorship, Board Director of European Sponsorship Association (ESA) and co-author of The Sponsorship Handbook. In this blog post we summarized the points Mr. Fenton made in his presentation “Sponsorship Market in Europe”.

    Use Technology to Get Closer to Your Audience

    “The days of high demand and limited supply are over… It’s a new game now. A game where the limited supply is attention.”Seth Godin

    20 years ago, the Internet provided a revolutionary new way to communicate with and provide information to your audiences. Today, the technology enables a seismic shift that allows rightsholders and brands to go beyond mere communication. In the digital world, everyone can create content and distribute it (over social networks, blogs etc.) directly. Eliminating intermediaries and taking control over media and channels opens startling possibilities to entertain, educate, interact and more.


    According to Wall Street Journal Procter&Gamble, the biggest advertiser in the U.S., cut its traditional advertising budget by 14% in 2014. P&G has been working to improve its marketing efficiency by investing more in digital media. Chief Financial Officer Jon Moeller recently said that 30% of P&G’s working media is now digital: “We continue to drive marketing productivity through an optimized mix, driven by new, more efficient digital media. We have quietly strengthened and invested in all of our digital capabilities, including mobile, search and social, with a wide range of partners”.

    More info…