Over the last years, social media monitoring has become a primary form of business intelligence. With special services you can track your brand’s mentions – respond to critics, engage in conversation, or simply learn about your customer’s interests and trends. Getting your brand present on different social platforms allows you to connect with your current and future customers from all walks of life.
In the year 2015, 66% of marketers agree that social media marketing is core to their business. And nearly double the number of marketers categorize social as a primary revenue source compared to 2014.